Google Analytic Definitions
Posted On: July 4, 2015
By Author: Emre
As you may already know, Google Analytics is a tool put out by Google to measure traffic coming to your site. At a first glance you might be overwhelmed with all the categories Google has to offer with this tool but I’m here to give you an overview of the most important definitions to look out for.
Website performance overview report:
This is the MAIN VIEW when first logging in. You will notice a graph showing you your Audience/Sessions for a selected date range. The Sessions is the number of times your website has been engaged in. The same User can have multiple Sessions. Now Users are the number of unique visitors that have visited your website. This is one of the most important statistics. This here will help measure the performance of your site. Users = number of people that have visited your website. This is normally viewed by a month to month basis but of course you can change the date ranges. Then after Sessions and Users we have the Bounce Rate. The Bounce Rate is the percent of visits that only view a single page. This is very helpful especially to see if Users are actually engaging in your content. This can be used to measure the appeal of your site to people.
If you have anymore questions about Google Analytics then please visit the site below for a more elaborate explanation.